Marketing Ninja Cuts to the Quick

I'd like to welcome my friend Antonio to blogger. Even though he's had a blog for a while, he's only recently started blogging, mostly on The Marketing Ninja. Antonio is a very good (and old) friend of mine, and I'm hoping his blog takes off.
My favorite post so far? This one on the search engine developments of Yahoo. As a researcher, I'm always looking to optomizwe my searching capabilities because it means wasting less time going through mindless drivel and more time looking at the useful stuff. I would totally like to see Yahoo take on qualities that make it easier to filter things out that I don't want or need.